We recently posted about this blog’s switch to SSL. The only difference you’ll notice is the “https” in your browser address bar, but SSL promises greater security, more confident users, and higher search rankings. There’s one additional benefit to SSL that we thought deserved its own blog post: better analytics.

Next time you visit your bank’s website – or Facebook.com – take a look at the full URL. You’ll see “https” instead of “http” at the beginning of the URL, signifying that you’re accessing the site via a secure connection. Now, the same level of security you expect for your personal or financial information is being used […]