Since Google Ads (formerly called Adwords) launched, the average position metric has been a key performance indicator for many marketers. If you produce or receive Google Ads reports, then you’ve probably seen this metric. But, come September 30, Google Ads is sunsetting the metric. Since it’s one of the oldest and most popular metrics among […]

The number of keyword combinations you should be using in your paid search strategy can add up quickly. For example, there are over 50,000 potential keywords you can bid on if your dealership wants to market and inventory of 20 make/model combinations from 10 model years in 10 different colors with 5 different trim levels […]