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6 Questions to ask when optimizing your dealership’s online presence

A dealership’s online presence is pivotal to attracting and retaining potential customers but waiting for business to come to you through a static website doesn’t let you realize your full potential. There are many more digital tools at a dealer’s disposal, and learning which methods are most effective and underused in your local market can […]

Top dealer resources and stories from 2019

4 ways to handle after-hours leads

A car dealer’s guide to videography

Dealers are no doubt aware of the impact a decent set of photos can have on a used car shopper, but video takes things one step further because it’s the next best thing to seeing a car in person. More and more retailers are using walkaround videos to show off their inventory, but as with […]

3 simple steps for improving your dealership website

Most dealers say their website is their highest converting tool. However, in my role as a CarGurus account manager, I often see a one-size-fits-all approach to dealership websites. They’re missing any personality or wow factor, and they can be difficult to use. Together, these website issues don’t make me want to explore the inventory on […]

Understanding the what and why of retargeting

A car dealer’s guide to digital marketing best practices

Choosing a digital marketing partner to set your dealership up for success

Digital marketing is a crucial way for your dealership to reach today’s online shoppers. But where do you start? There are essentially three main ways you can handle your dealership’s digital marketing efforts:

Paid search: a car dealer’s path to driving more sales

5 tips for writing compelling copy for online automotive ads

In the past several years, there’s been a surge in digital advertising spend in the automotive industry. Last year, for the first time, digital advertising made up more than half of total ad spending—and eMarketer forecasts that consistent, double-digit growth in digital ad spending for the auto industry will continue through 2019. Yet all too […]

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