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Adapting to changing consumer preferences in today’s unique selling environment

Before the COVID-19 pandemic hit, car dealers were already facing questions about what the future of the industry would look like. With consumers’ preferences changing and advancements in digital retailing strategies continuing to be made, many have been at least starting to think about tactics like online financing and home delivery. But the current health […]

WATCH: What you need to know about credit tightening for consumers

Stressed, but saving: understanding the pandemic’s impact on consumers’ needs for financing

Whether it’s due to a vehicle breaking down, a new commute, a growing family, or any number of reasons, a vehicle purchase is essential for many. That’s held true even during the current health crisis: 68% of those planning to buy this year cited the purchase as necessary, according to the CarGurus COVID-19 Sentiment Study […]

CarGurus study finds vehicles are more vital than ever to today’s consumers

As consumers emerge from lockdown, change travel plans, and reconsider what mobility will look like in the long-term, vehicles are becoming even more vital to everyday life, according to our latest COVID-19 Sentiment Study in the US. In fact, one-third of those surveyed said they expect to use their car more going forward than before […]

WATCH: Breaking down the latest in the new vehicle market

Searching for stability: riding the roller coaster of peaks and troughs

CarGurus in the news: what the industry can expect next quarter

WATCH: Unpacking the COVID-19 recession and its impact on the auto industry

Adweek: Genesis was the big winner at Super Bowl 54 according to CarGurus

It’s the most expensive 30-second advertising spot on television. For Hyundai’s luxury vehicle brand, Genesis, the cost was well worth it. CarGurus’ Director of Automotive Industry and Economic Analysis, George Augustaitis, spoke to Adweek about Genesis’ brand lift on CarGurus immediately after their commercial aired during the big game. Check out the full Adweek article […]

Navigate sneak peek: Luxury buyers are 2.6x more likely to be buying their first vehicle ever

Our Director of Consumer Insights, Madison Gross, provides a sneak peek into her research on today’s car-buying audience, which she’ll be sharing in-depth at Navigate in October. Luxury vehicle sales have been consistently posting strong growth, and it turns out much of that growth may be attributed to first-time buyers, according to findings from the […]

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