CarGurus CPO Tom Caputo recently discussed with Automotive News how the company is pushing beyond traditional leads and further into digital transactions for buying and selling cars. In particular, he shared how our new CarGurus Convert digital retailing product meets consumers’ preferences, allowing them to do a few or many steps online before connecting with […]

One of the most recent trends that have come to light due to Covid is consumers’ increasing preference for online financing. More than half (52%) of shoppers now would prefer to handle this process online, compared to just over a third (36%) before the pandemic.* It’s become a crucial part of the buying journey, helping […]