Navigate sneak peek: Luxury buyers are 2.6x more likely to be buying their first vehicle ever

Our Director of Consumer Insights, Madison Gross, provides a sneak peek into her research on today’s car-buying audience, which she’ll be sharing in-depth at Navigate in October. Luxury vehicle sales have been consistently posting strong growth, and it turns out much of that growth may be attributed to first-time buyers, according to findings from the […]

CPO buyers are especially pragmatic when it comes to car shopping, according to CarGurus research

When it comes to researching and buying a car, CPO buyers are all about being informed and getting their questions answered before making a decision, according to the 2019 CarGurus Buyer Insights Report. They spend hours researching and comparing their options, relying on online resources and experts to give them the confidence they need to […]

Recognize returning customers to grow trust and sales

Using Google Analytics to drive more effective sales

Survey says: car buyers moving faster, doing more research online

Digital marketing provider Netsertive released a study last week that confirmed several trends in car shopper behavior: 

Surging Popularity of Crossovers Reflected in CarGurus Lead Data

Platform Deep Dive: Return of the Mac Edition

While the internet is moving towards mobile – and this holds true at CarGurus, which gets 62% of its user traffic from smartphones – desktop computers aren’t going away. After all, people still prefer desktops for making purchases. Sixty-six percent of online consumer spending happens on PCs. Auto shoppers continue to rely on desktops, as well. So let’s take a closer […]

Lead-Gen Report: Where Do Shoppers Submit the Most Leads?

The CarGurus platform handles more than 20 million unique visitors every month, and hundreds of thousands of those people submit leads via email or phone. That gives us a unique level of insight into what auto shoppers are interested in – and where in the country they are most active. For this lead-gen report, let’s take a […]

Major Life Events Drive Millennial Interest in Car Ownership

We recently explored auto buying habits for younger Millennials – those just out of college. Contrary to much of what has been reported in the media, these young people are interested in buying cars and trucks. It may be the case that passing a major “life milestone” (i.e., graduating from college) is what spurs young shoppers to […]

iOS and Android Lead All Platforms Among Auto Shoppers

If you use a smartphone, odds are you’re either a die-hard iPhone fan or a committed Android user. Other operating systems have come and gone in the past decade, but iOS and Android now split about 98% of the US smartphone market. What you may not expect is that the two OSs are the most popular platforms for accessing CarGurus.com […]