Digital marketing provider Netsertive released a study last week that confirmed several trends in car shopper behavior: 

We recently explored auto buying habits for younger Millennials – those just out of college. Contrary to much of what has been reported in the media, these young people are interested in buying cars and trucks. It may be the case that passing a major “life milestone” (i.e., graduating from college) is what spurs young shoppers to […]

The news and reviews on our consumer-facing blog, blog.cargurus.com, help shoppers make more informed purchase decisions. (There’s content for enthusiasts, too. Check out this feature on how the Ford Mustang sells in Germany.) Once a month, we look at the CG consumer blog’s analytics to identify the most popular posts. Read on to find out what digital […]

If you use a smartphone, odds are you’re either a die-hard iPhone fan or a committed Android user. Other operating systems have come and gone in the past decade, but iOS and Android now split about 98% of the US smartphone market. What you may not expect is that the two OSs are the most popular platforms for accessing CarGurus.com […]

A lot has been made of Millennials’ ambivalence about buying cars, and it may be true that young people are getting driver’s licenses later than past generations. Just-released data shows that the number of 16-year-old licensed drivers is at an 50-year low. But among older Millennials – people in the 25-34-year-old range – interest in car […]