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Getting the full picture on CarGurus leads—with Google Analytics

Webinar: Multi-Touch Marketing-Key Attribution Metrics & Methods

You may record your customers’ information in a CRM tool – where they live, what they bought, and how often they return for service. But if a CRM system is your only tool for tracking shopper behavior, you’re missing out on important insights about your customers’ path to purchase. Join this webinar hosted by Automotive […]

Another Great Reason to Activate SSL: Improved Analytics

We recently posted about this blog’s switch to SSL. The only difference you’ll notice is the “https” in your browser address bar, but SSL promises greater security, more confident users, and higher search rankings. There’s one additional benefit to SSL that we thought deserved its own blog post: better analytics.
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