As a dealership in the competitive Chicago market, Toyota of Naperville has to be strategic about winning leads in a cost-effective way. For this reason, Toyota of Naperville, a part of the Dan Wolf Automotive Group’s dealer portfolio, uses a variety of online lead providers to build its brand and attract new business.
But, Toyota of Naperville internet director Tom Gregg says CarGurus is the very best lead provider out there in terms of lead quality and close rate.
Watch the Toyota of Naperville/Dan Wolf Automotive Group customer success story to learn:
- Why Toyota of Naperville was driven to sign up for CarGurus
- How the company grew its presence on CarGurus by upgrading to a paid listings package
- What CarGurus features Tom uses to get the most out of its subscription