TRICARS expands audience and boosts turn time with Area Boost


For AJ Maknati, General Manager of TRICARS, the biggest challenge at his independent dealership was turn time. He knew he had to do something to get his inventory in front of a larger audience of low-funnel car shoppers, so he jumped at the chance to sign up for Area Boost. By showing his deliverable listings outside his local market, he’s been able to gain a larger share of voice, create a stronger brand, and increase his turn time—all while maintaining his margins.

Watch this video, to hear AJ explain how Area Boost helps him reach more consumers shopping online as Covid-19 continues to push digital retail to the forefront in the automotive industry.