King Buick GMC uses SEM Plus to increase leads and sales


King Buick GMC understands the importance of reaching consumers where they shop: online. With 90% of their marketing budget spent on digital, SEM has become an increasingly important part of their marketing mix. By switching to CarGurus SEM Plus, King Buick GMC was able to significantly increase their lead volume and sales. As Director of Marketing Kelsey Doersam says, “CarGurus leads are like gold.” Watch the video to find out more about the results King Buick GMC has generated from CarGurus SEM Plus.