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King Buick GMC closes 2x more leads with CarGurus

King Buick GMC upgraded to a paid listings package with CarGurus in 2017, with the goals of generating more leads, increasing sales and elevating their online presence. Today, CarGurus is their #1 vendor. They use both the Listings and SEM products to engage with high-quality shoppers, track their online interactions and develop a consistent marketing plan for each of their stores. Check out this short video to learn more about how CarGurus has driven engagement and become this dealership’s #1 source of leads and sales.