Did you know that any dealer with a CarGurus account – even a free one – can respond to user reviews on CarGurus? We think shopper reviews are a critical component of transparency, and we want any dealer with inventory on CarGurus to be able to manage their CarGurus reviews.
While we recommend responding to every review, your responses should be professional and helpful – never combative or defensive. What you write has the potential to live on the web forever.
Reviews aren’t just about customer satisfaction, though. You can also leverage your positive reviews in your marketing: Word of mouth is one of the most powerful drivers of new sales for local businesses, so you want to be taking advantage of what people are saying about you.