Have you noticed an increase in the amount of spam and bot traffic your website is receiving? These types of unwanted traffic are becoming more and more prevalent and can wreak havoc on your data if you’re not careful. While spam and bot traffic might appear to be legitimate, these forms of non-human traffic are generally low quality and can skew your data.
Because every website is susceptible to these types of irrelevant traffic, it’s important to learn how to remove them from your reporting. Check out these instructions from CarGurus to learn how to filter out five unwanted types of spam and bot traffic from your data.