It’s no secret that Search Engine Marketing (SEM)—or paid search as it’s commonly called—can be an extremely effective digital marketing tactic for dealers. And with the right SEM provider, the effectiveness and ROI of a well-managed campaign only increases. Having a trusted partner to make the necessary, day-to-day adjustments and optimizations to your SEM strategy frees up time that you can use to actually run your business.
To stay keep your campaigns on track though, it’s crucial that you communicate with your SEM provider and ask the right questions. Ask these six questions to get the conversation started and ensure your campaigns run smoothly and reach their maximum potential.