The average used car shopper considers more than 6 vehicles before committing to one. Not only that, used shoppers will typically conduct vehicle searches within a wide radius to get a good idea of what’s available. More than half of shoppers use a search radius of 100 miles or more when searching for a vehicle.
With so many cars and trucks available, and shoppers doing so much research to make a considered choice, your inventory has to stand out if you hope to maximize your visibility on the web. Check out these four tips from CarGurus, the nation’s largest auto shopping site with more than 21 million monthly unique users, to learn what you should be doing to merchandise your inventory.