Today, three-quarters of the time that auto shoppers spend on research is spent online. Is your dealership prepared for this shift in shopper behavior? In this whitepaper, we provide four best practices to ensure that you’re being effective with this audience. First, we suggest seamless communication across multiple channels such as phone, text or chat to ensure that you can reach shoppers in their preferred communication method and provide a consistent experience throughout. We also recommend building transparency into your dealership experience to appeal to these shoppers. Continue reading the whitepaper below for more insights and best practices on digital marketing.