Online advertising offers many benefits for dealers – more site traffic, higher engagement among low-funnel shoppers, and more leads – and digital display advertising is seeing especially strong growth. Display investment by auto advertisers rose 22 percent in 2016 and is on track to grow an additional 17 percent in 2017, according to eMarketer.
Display ad spend is growing so fast that it recently surpassed search ads in terms of overall dollar allocation. And display isn’t just for OEMs and big dealer groups: even independent dealers are seeing success with targeted display campaigns.
Learn how you can launch a successful display advertising program with these tips.