2017 Guide to Display Advertising


When the average car buyer conducts more than 12 hours of internet research, having a strong digital presence is a necessity for today’s dealer. But the best-performing dealers go beyond just listing their inventory online.

To maximize visibility, generate more site traffic, and build the biggest possible sales pipeline, your marketing mix must include online ads. Download CarGurus’ 2017 Guide to Display Advertising to learn the four steps to building a winning digital ad program.

Click here to download the guide.