Are you prepared for the digital- and mobile-first shopper? 2016 saw lots of developments in auto shopping, as consumers spent more time than ever conducting internet research – and did a large majority of that research on their mobile devices.
In addition, the digital marketing landscape has continued to evolve. Display ads now make up a large (and growing) share of advertiser budgets, especially in the auto industry. Plus, cost efficiency became even more of a priority as shoppers sought to maximize value in their vehicle purchases.
Here are our tips for preparing your business for 2017 – and beyond.