Understanding the importance of an omnichannel marketing strategy


From OEM sites to industry publications to search engines and more, it’s easy for car shoppers to get info throughout their shopping journey—but it’s just as easy for them to get knocked off track. To cut through the noise and connect with the most shoppers, dealers need an omnichannel marketing strategy that uses a combination of tactics, including targeted display ads, paid search, third-party listings, social ads, and retargeting ads.

Contact your CarGurus rep to learn how we can help your dealership connect with more shoppers.