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CarGurus Dealer FAQs

Recently, there have been some questions raised about our dealer products and pricing. We want to set the record straight and answer some of the most common questions among dealers.

Have questions that aren’t answered here? Email us at

Does CarGurus scrape dealer websites to collect inventory?

No, CarGurus does not scrape inventory. Inventory on CarGurus comes from feeds that dealers send us through the dealers’ inventory partners or web site host partners.

If your inventory is appearing on CarGurus and you’d like it removed, use this form or call (800) 227-4878 (9am – 5pm Eastern, M-F).

Why is my inventory on your site if I didn’t send it to you?

This can happen for a few reasons:

  • Some of our partnerships with OEMs and dealer groups include automated inventory feeds
  • Your inventory software or web site software may be configured to automatically syndicate inventory to us and possibly other third-party sites
  • An old integration between CarGurus and your dealership might still be running

Whatever the reason, if you don’t want your inventory on our site use this form or call (800) 227-4878.

How does CarGurus set dealer pricing?

Our subscription prices for dealers are based in part on the number and quality of connections we deliver to each dealer, and the projected ROI from those connections. When your contract is up for annual renewal, we review all the data and adjust your price if warranted.

We encourage you to have a frank discussion about connection and lead volumes, close rates, and profit per car with your rep to understand how CarGurus is delivering a positive return on your investment.

Does CarGurus’ deal rating factor in the correct trim and options?

CarGurus’ deal rating takes many factors into account, such as make, model, year, trim, options, mileage, vehicle history and geography. This information comes to us via your inventory feed. We work closely with hundreds of feed providers, and the vast majority of trim and options data comes through correctly. However, in the rare cases that incorrect information is displayed, we make it easy for you to check and update the trim and options on your cars in our dealer dashboard.

Does the deal rating account for all the reconditioning I did?

Our CPO deal ratings do factor in reconditioning, as those programs are standardized by OEMs and we can verify the data. However, unlike trim and options, individual dealer reconditioning isn’t a standard enough item for us to programmatically figure it into deal ratings. In this case, our recommendation is for you to highlight the reconditioning in the listing text and price it as you see fit.

Does inventory from paying dealers get better deal ratings than inventory from dealers on the free product?

A dealer’s subscription status is not part of the algorithm that determines a car’s IMV or deal rating. The only dealer factor included in the deal rating is the dealership rating, as determined by consumer reviews on CarGurus. Higher-ranked dealers get a small lift in their deal ratings to represent that dealer’s better reputation.

This unbiased approach to search rankings has been a differentiator of ours since the company was founded. We’ve always believed that what is best for the car shopper is best for the dealer, and that starts with providing a trustworthy experience on our platform.