Who Is the Millennial Consumer?


By 2020, Millennials will make up about half the U.S. workforce and account for 40% of new-car sales. Before long, they’ll be your most important customers. But Millennial shopping habits differ from those of past generations – especially around their expectations of transparency.

After all, Millennials grew up in an era of constant connectivity, with the world’s information at their fingertips. That means when it comes time to make a purchase, Millennials are extremely well-informed. And as a retailer, selling to the Millennial consumer may require a different approach from what you’re used to.

Find out what makes Millennials unique and read up on our Millennial marketing tips to connect with them more effectively – and prepare your business for the next decade.

Learn how to engage the Millennial auto shopper with this infographic.