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Understanding the CarGurus Shopper

The modern car buying journey provides dealers with many opportunities to connect with and influence shoppers. The secret to reaching these potential customers is investing in sites that have serious shoppers at every stage of the journey.

Not all sites are created equal though. Recently, we announced that CarGurus is the most visited and most used car shopping site in the US by many key metrics:

  • Largest Automotive Shopping Site: Total unique monthly visitors1
  • Most Mobile Traffic: Total unique monthly mobile visitors2
  • Most Visited Automotive Shopping Site: Total visits1
  • Most Engaged Shoppers: Average minutes per unique visitor3
  • Most Shopping Time Spent: Total minutes1

But, who are the shoppers behind these extraordinary numbers? Check out our new 2018 audience profile for a detailed analysis of the CarGurus shopper, the disconnected buying journey, and how you can connect with them at every stage.

1 – comScore Media Metrix Multi Platform, March 2018, U.S.
2 – comScore Mobile Metrix, March 2018, U.S.
3 – comScore Media Metrix Multi Platform, March 2018, U.S. (competitive set includes,,, and