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The Rise of Mobile in Auto Shopping

Close to three-quarters of American adults have a smartphone, and mobile commerce is growing by leaps and bounds. A quarter of online holiday shopping – more than $80 billion in 2016 – now happens on mobile devices.

With so many consumers using their smartphones to make purchases, mobile is also gaining traction in auto shopping. Over 60% of CarGurus’ user traffic comes from smartphones.

As more shoppers than ever before lean on mobile during the auto research process, you have to be optimizing your advertising, marketing, and sales strategies to keep up. That means a compelling mobile website, ads that reach shoppers on all of their devices, and merchandising that makes your vehicles look great on small screens.

We’ve prepared some key mobile takeaways for the forward-thinking dealer. Learn mobile stats, tips, and tricks in this infographic.