Did you know that auto dealers are reviewed more than any other type of local business? Sites like Yelp, Google My Business, DealerRater, and others aggregate reviews and give auto shoppers a platform to describe their buying experiences – both good and bad – in detail.
Plus, today’s auto shopper spends most of their research time online (instead of inside dealerships). In this environment, you want shoppers’ first impression of you to be a good one. That’s why reputation management is critically important.
Why does reputation management matter? By responding to reviews, you show that you’re listening. You can also nip customer problems in the bud. And if you grow your positive reviews over time, you can greatly improve your online image.
Take two minutes to watch the video and find out what you should and shouldn’t be doing to manage and optimize your reputation.