In February 2021, CarGurus surveyed over 1,000 automobile owners in the US on their sentiments towards electric vehicles (EVs). It’s the third year the online survey has been conducted, and the results show that EVs continue to pose a huge opportunity for the auto industry. Today, 30% of car owners plan to own an EV in the next five years – a number that has doubled since 2018. Other key findings include:
- If you build it, they will come. Infrastructure is the biggest challenge with EVs today, but 65% of consumers say they’d be much more likely to consider an electric vehicle if there were more charging stations available in their area.
- Tesla is the current EV market leader, in reputation and purchase consideration, but in this emerging space, buyers are excited by the possibilities and less brand loyal so there are good chances for competitors to disrupt.
- New is preferred when buying EVs, but don’t count used out. Close to half of those interested in buying an EV would consider purchasing CPO (45%) or used (42%).
To learn more about shoppers’ EV preferences and what changing sentiments mean for your dealership, download the CarGurus 2021 Electric Vehicle Sentiment Survey.