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Understanding and converting CarGurus leads and connections



Did you know that there are many ways consumers can interact with your CarGurus listings? Whether it’s a lead with the shopper’s direct contact information or a connection telling you what activity the shopper is taking to learn about your vehicles and your dealership, every interaction is a step towards a purchase and a valuable opportunity for you to engage with the shopper.

It’s crucial you understand the value of different CarGurus leads and connections – and how to work them effectively. To help, we’ve created a simple guide that explains the different interactions, including where to access them and best practices to increase the chance of conversion.

Take five minutes to browse this webpage, and get on your way to selling more vehicles.