How to Respond to Anonymous Leads


CarGurus dealers on a Basic listings package receive anonymous leads from CarGurus shoppers. Basic dealers can get an unlimited number of leads each month, but they come with an anonymized email address and no phone number.

While we recommend upgrading to an Enhanced or Featured listings package to get full contact information for every lead, the Basic plan is a great option for dealers who are new to CarGurus. There’s never any obligation to upgrade, and as long as your CarGurus account is active, you’ll continue to receive leads from real shoppers.

With anonymous leads, however, there are certain best practices you should follow.

Here are our tips for responding to anonymous leads.

View the CarGurus anonymous leads PDF here.