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Webinar: Secrets of search marketing
August 17, 2017 @ 2:30 am - 3:30 pm
Getting started on SEM is easy. Scaling it up efficiently is not. Yet OEMs and third-party sites like CarGurus see great results while spending millions of dollars on search ads. How do we do it? This is your chance to find out.
We’ll show you how you can take advantage of the techniques we use to run large-scale SEM, and put them to work for your dealership. This webinar, hosted by Digital Dealer, will cover:
- The 4 basic tactics for improving SEM results
- How programmatic keyword generation lets you unlock the value of the long tail
- Different approaches to managing an SEM effort