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Webinar: Multi-Touch Marketing-Key Attribution Metrics & Methods
April 19, 2017 @ 2:00 pm - 3:00 pm
You may record your customers’ information in a CRM tool – where they live, what they bought, and how often they return for service. But if a CRM system is your only tool for tracking shopper behavior, you’re missing out on important insights about your customers’ path to purchase.
Join this webinar hosted by Automotive News to hear CarGurus discuss why attribution is a hot topic in dealer marketing, what metrics can help you gain a better understanding of shoppers’ habits, and how you should optimize your sales processes based on what you learn about your customers.
Attend this webinar to:
- Identify how you can make smarter sales and marketing decisions by understanding your customers
- Measure the data that matters most for attribution
- Develop sales strategies that account for customer behavior