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Connect the Dots: Reaching Auto Buyers in a Disconnected World
April 24, 2018 @ 2:00 pm - 3:00 pm
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WHEN: 4/24/2018 2:00 PM EDT CONVERT TO MY TIME ZONE
The auto shopping journey has never been easy. These days, though, the data shows that technology and changing behaviors are making it less of a continuous journey and more of a scattered collection of experiences spread across time, devices and information sources. And, dealers’ role in the process has been shrinking.
What can your dealership do to adapt to this changing consumer reality? In this webinar you’ll learn:
- How to cater to today’s mostly-mobile auto researchers
- How to provide a seamless experience across a fragmented journey
- How to tie it all together to understand what’s working
Questions?: Email powerTRAINING@autonews.com