Driving Difference

What is Driving Difference?

While COVID-19 continues to disrupt life around the world, CarGurus is committed to helping dealers
through it all. Our Driving Difference resources are here to help you navigate these uncertain
times, find creative solutions to today’s challenges, and lift you up along the way.



Remote Sales Solutions

CarGurus is working to support your business as it evolves during the pandemic.
Activate these products and features designed to help you sell remotely.


Contactless Services

Connect with shoppers safely

Highlight contactless services that your dealership is offering to shoppers (virtual appointments, home drop-offs, etc.) during their searches.

Learn More

Area Boost

Expand your reach across the nation

Add this product to your listings package to display a delivery indicator to shoppers outside your local market who are interested in home delivery.


Dealer Branding Page

Highlight your COVID-19 response

Showcase your services, staff, and what you’re doing to create a safe shopping experience on a branded page that shoppers trust.

Learn How

Consumer Financing Feature

Sell confidently to ready-to-buy shoppers

Connect with ready-to-buy shoppers, who pre-qualify on your VDPs with participating lenders that you work with.

Managed Text and Chat

Respond to shoppers 24/7

Instantly respond to customers and bring in more leads with CarGurus Managed Text and Chat, a fully managed communications program.


Prepare for Ongoing Success

Leverage these resources so you are ready to get back to selling when
business returns to normal.

Update Your Inventory Pictures

Use this time to take great pictures for your VDPs so
online shoppers know what to expect.

Read the Blog

Add Deal Rating Badges to Your Website

Provide customers on your website with pricing validation by
automatically adding badges to good and great deals

Get Started

Optimize Your Website

As shoppers are spending more time online, it’s important
your website is fully optimized to convert shoppers.

Download the Checklist

Leverage Social Media

Car shoppers are still searching for their next vehicle online,
leverage social media to stay top-of-mind. Best of all – it’s free!

Read the Blog

Click here to view additional resources

COVID-19 Resources

Guidance from National Organizations

Up-to-date guidance on managing your workplace from
the CDC and Small Business Administration.

CDC Guidance

SBA Guidance and Loan Resources

Connect with Other Dealers

CarGurus customers can connect with fellow dealers who
are navigating this situation.

Join the Conversation

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