What is Driving Difference?
While COVID-19 continues to disrupt life around the world, CarGurus is committed to helping dealers
through it all. Our Driving Difference resources are here to help you navigate these uncertain
times, find creative solutions to today’s challenges, and lift you up along the way.
Remote Sales Solutions
CarGurus is working to support your business as it evolves during the pandemic.
Activate these products and features designed to help you sell remotely.
Contactless Services
Connect with shoppers safely
Highlight contactless services that your dealership is offering to shoppers (virtual appointments, home drop-offs, etc.) during their searches.
Delivery
Expand your reach across the nation
Add this product to your listings package to display a Delivery indicator to shoppers outside your local market who are interested in home delivery.
Dealer Branding Page
Highlight your COVID-19 response
Showcase your services, staff, and what you’re doing to create a safe shopping experience on a branded page that shoppers trust.
Consumer Financing Feature
Sell confidently to ready-to-buy shoppers
Connect with ready-to-buy shoppers, who pre-qualify on your VDPs with participating lenders that you work with.
Managed Text and Chat
Respond to shoppers 24/7
Instantly respond to customers and bring in more leads with CarGurus Managed Text and Chat, a fully managed communications program.
Prepare for Ongoing Success
Leverage these resources so you are ready to get back to selling when
business returns to normal.
Update Your Inventory Pictures
Use this time to take great pictures for your VDPs so
online shoppers know what to expect.
Add Deal Rating Badges to Your Website
Provide customers on your website with pricing validation by
automatically adding badges to good and great deals
Optimize Your Website
As shoppers are spending more time online, it’s important
your website is fully optimized to convert shoppers.
Leverage Social Media
Car shoppers are still searching for their next vehicle online,
leverage social media to stay top-of-mind. Best of all – it’s free!
Calendar
- July 14th, 2:00 pm ET | Webinar – Adapting to post-COVID-19 consumer attitudes and preferences
- July 15th, 2:00 pm ET | Webinar – The age of omnichannel marketing: How to reach in-market shoppers at every digital touchpoint
COVID-19 Resources
Guidance from National Organizations
Up-to-date guidance on managing your workplace from
the CDC and Small Business Administration.
Connect with Other Dealers
CarGurus customers can connect with fellow dealers who
are navigating this situation.
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