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Driving Difference


CarGurus Product Solutions

CarGurus is working to support your business as it evolves during the pandemic.
Activate these products and features designed to help you sell remotely.


Area Boost

Reach more shoppers across the country

Add this product to your listings package to display a delivery indicator to shoppers outside your local market who are interested in home delivery.

Learn More

Pre-Qualified Leads

Sell confidently to ready-to-buy shoppers

Connect with ready-to-buy shoppers, who pre-qualify on your VDPs with participating lenders that you work with.

Learn More

Dealer Branding Page

Highlight your COVID-19 response

Showcase your services, staff, and what you’re doing to create a safe shopping experience on a branded page that shoppers trust.

Learn How

Managed Text & Chat

Respond to shoppers 24/7

Instantly respond to customers and bring in more leads with CarGurus Managed Text and Chat, a fully managed communications program.

Learn More



Prepare for Ongoing Success

Understand What Matters to Key Auto-
Shopping Segments

Gain valuable insights that help you better target and
reach ready-to-buy shoppers.

Download the CarGurus 2020 Buyer Insight Report

See How the Pandemic Impacted
Consumer Sentiment in 2020

View CarGurus data to keep a pulse on the virus’s impact on
car shopping trends.

Download the latest COVID-19 Sentiment Study

Update Your Inventory Pictures

Use this time to take great pictures for your VDPs so
online shoppers know what to expect.

Read the Blog

Add Deal Rating Badges to Your Website

Provide customers on your website with pricing validation by
automatically adding badges to good and great deals.

Get Started

Optimize Your Website

As shoppers are spending more time online, it’s important
your website is fully optimized to convert shoppers.

Download the Checklist

Learn from Industry Experts

Explore new strategies for adapting to a rapidly-changing consumer climate.

Watch the Recordings

Click here to view additional resources

What is Driving Difference?

While COVID-19 continues to disrupt life around the world and dealers gear up for a second wave, CarGurus is committed to helping our dealer partners through it all. Our Driving Difference resources are here to help you navigate these uncertain times, find creative solutions to today’s challenges, and lift you up along the way.