2020 Digital Marketing Trends Panel
Advertising experts from Facebook, CarGurus, and Bosak Motors discuss the evolving car shopping landscape, methods of real-time communication during COVID-19, and how dealers can optimize their digital marketing strategy for a return on investment.
What you can do now:
Leverage these resources so you are ready for when shoppers are coming back to your lot.
Your Ultimate Checklist for Optimizing Your Website
How to Take Great Pictures for your VDPs
Sales and marketing resources:
2020 Car Dealer’s Guide to Mastering Online Reputation Management
Your Ultimate Digital Marketing Checklist
Follow along on social media for tips and information
We’ll be sharing information and tips for navigating the crisis on our Twitter account.
Connect with others in our Dealer Resource Center Insider Forums
You’re not alone! Share tips and ask questions about how your fellow dealers are navigating this
unprecedented situation in our Dealer Resource Center Insider.
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Staying in the loop on our blog
June 1: Electric vehicle demand slower to recover than other segments
May 25: How to work with CarGurus shoppers who prequalified for financing
May 21: Will limited credit availability slow car sales this summer?
May 18: Back to business: Car sales and service sanitation precautions to take
May 15: Uptick in U.S. leads across all vehicle price ranges points to start of recovery