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WATCH: Peter Sheahan shares growth strategies for dealers at Navigate ‘20

In October, business leader and author Peter Sheahan took the virtual stage at CarGurus Navigate to share his strategies for growth with dealers from around the world. In his presentation, How to Turn Challenge into Opportunity and Change into Competitive Advantage, Peter explained why it is crucial that dealers adapt and gave tips for navigating […]

3 Covid car shopping trends and what they mean for your dealership

Pickup truck sales spurred by pandemic, but price concerns remain, according to CarGurus research

Inventory acquisition Q&A: Stocking your lot will take some creativity

WATCH: Looking beyond traditional economic indicators to understand consumer behavior

Adapting to changing consumer preferences in today’s unique selling environment

Before the COVID-19 pandemic hit, car dealers were already facing questions about what the future of the industry would look like. With consumers’ preferences changing and advancements in digital retailing strategies continuing to be made, many have been at least starting to think about tactics like online financing and home delivery. But the current health […]

3 mistakes to avoid making with your digital marketing during the pandemic

The current pandemic has had an economic impact on nearly every sector and the auto industry is no exception. It’s left many car dealers feeling the need to tighten their belts in terms of marketing spend. But whether you just had your strongest month yet or sales are a slow trickle at your dealership, your […]

WATCH: What you need to know about credit tightening for consumers

Stressed, but saving: understanding the pandemic’s impact on consumers’ needs for financing

Whether it’s due to a vehicle breaking down, a new commute, a growing family, or any number of reasons, a vehicle purchase is essential for many. That’s held true even during the current health crisis: 68% of those planning to buy this year cited the purchase as necessary, according to the CarGurus COVID-19 Sentiment Study […]

CarGurus study finds vehicles are more vital than ever to today’s consumers

As consumers emerge from lockdown, change travel plans, and reconsider what mobility will look like in the long-term, vehicles are becoming even more vital to everyday life, according to our latest COVID-19 Sentiment Study in the US. In fact, one-third of those surveyed said they expect to use their car more going forward than before […]

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