Tracking consumer sentiment: CarGurus COVID-19 Sentiment Studies

For automotive (and almost every category), 2020 has been anything but normal due to the COVID-19 pandemic. To help dealers navigate this unique selling environment, we’ve continued to share up-to-date information from our COVID-19 Consumer Sentiment Studies, as well as relevant recommendations to help sell more cars.

3 key takeaways from CarGurus’ recent research

  • Before the global health crisis, just 32% of car buyers said they were open to buying a vehicle online. Now, 60% are open to the idea (vs. 61% in April). However, many shoppers still value and miss the in-store experience —only 37% would prefer to buy online (vs. 39% in April).
  • The pandemic will have a lasting effect on the way consumers shop for cars: 61% of current prospective buyers would still prefer to use contactless services like virtual appointments, at-home test drives, or home delivery (down just 5% from April’s survey).
  • As consumers emerge from lockdown, change travel plans, and reconsider what mobility will look like in the long-term, vehicles are becoming even more vital to everyday life — 45% say they expect to use their car for more road trips or longer drives, while 72% of those planning to travel this year say they intend to drive, rather than fly, for at least one trip.

View the data:

April COVID-19 Consumer Sentiment Study

June COVID-19 Consumer Sentiment Study