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What’s new at CarGurus? Quarterly product updates

Posted by Meg Bernazzani on April 23, 2021

CarGurus has continued to build and improve products to support our dealer partners. Check out the key CarGurus product improvements you can expect now, and in the weeks to come.

Live Now! Dealer Tools on Mobile

The CarGurus Pricing Tool is now live on mobile, so you can easily edit trim and options, publish prices, and check IMV from anywhere. Watch the video above to get a head start on how you can use this tool without staying behind your desk.

To use dealer tools on mobile: open the CarGurus website or app on your phone, and log in with your CarGurus Dealer Dashboard login information.

Learn more about Price Publishing.

Learn more about IMV Scan.

Product Launch: CarGurus Convert

We are excited to announce the launch of CarGurus Convert, our newest digital retail solution to help dealers jump-start the deal-making process by providing shoppers with the online experience they expect.

With the addition of CarGurus Convert to your used car listings, your shoppers can build a personalized deal – complete with trade-in, credit check, and dealership-specific F&I products.

CarGurus Convert is available at no cost to dealers enrolled in Enhanced, Featured, and Featured Priority packages for a trial period through the end of 2021.

Learn more at

Wholesale Opportunities for CarGurus Dealers


As part of our ongoing commitment to providing dealers with more of the tools and services they need to get ahead in today’s digital-centric auto marketplace, we are very excited to announce that we’ve completed the acquisition of a 51% stake in the wholesale vehicle acquisition and selling platform CarOffer.

For our dealer customers, the combination of the two brands offers some exciting opportunities for integration in the future:

  • More dealers using CarOffer increases the supply and turnover of inventory
  • CarGurus Instant Market Value data will help dealers price vehicles on CarOffer
  • The CarOffer Buying Matrix will enable real-time offers to dealers on their CarGurus inventory

Through our partnership, CarGurus customers that are also CarOffer customers can now access real-time, wholesale offers and stay informed on the value of their inventory. You can compare wholesale offers while managing retail pricing right in the CarGurus Pricing Tool, to make the best possible sales.

Learn more about the CarOffer acquisition

Learn more about wholesale offers in the CarGurus Pricing Tool.

Access Financing Rates for Pre-Qualified Leads


Following popular feedback from dealers, you will be able to view the financing rates that Pre-Qualified Leads were offered through the CarGurus Finance in Advance program. You’ll be able to click a link in your CarGurus Pre-Qualified Leads’ lead notes to view their personalized deal summary. This change will launch in the coming weeks.

Learn more about CarGurus Pre-Qualified Leads or reach out to your CarGurus account rep at 1-800-CARGURUS.

Updated: RPM Ad Creative

New ad creative for our RPM onsite and offsite static brand ads makes them cleaner, modern, and more appealing to drive higher shopper engagement.

These new ads make your dealership brand and custom call out stand out even more, while maintaining the native look and feel. In early testing, the new ads were well received by shoppers and saw improved performance over the old design.

This update applies to all RPM tiers (Starter, Standard, Premier, and Unlimited) and will occur automatically. To see your custom brand ads, go to the ‘Ad Previews’ tab in the RPM section of the CarGurus Dealer Dashboard.

Enhancements to Area Boost tracking

You can now filter your CarGurus impressions from shoppers by ‘Delivery’ (Area Boost) or by ‘Local’ within the SRP Activity Tab in the CarGurus Dealer Dashboard.

Sponsored Listings on New Car SRPs

Dealers with CarGurus Featured and Featured Priority listings packages will have exclusive access to sponsored positions at the top of CarGurus New Car search results pages, to promote new car inventory and dealership branding. With sponsored listings, your dealership continues to reach shoppers first on desktop and mobile, and promote your brand on the SRP.

Topics: area boost, cargurus convert, CarGurus news, financing, IMV scan, mobile, product updates, rpm