The CarGurus team was hard at work all summer building and improving products to support our dealer partners. Check out the CarGurus product improvements you can expect now, and in the months to come, including:
- Sell My Car program expansion updates
- Area Boost updates
- Contactless services update
- New partnership announcement with SpinCar
- Sneak peek at the CarGurus Dealer mobile app – coming soon!
CarGurus Sell My Car program expands
CarGurus and CarOffer dealers now have exclusive first access to local shopper inventory sold through the CarGurus Sell My Car page. This program has expanded to support dealers and shoppers in the following states:
- New Jersey
- New York
- Rhode Island
- Washington D.C.
Bold = new
Check out the new advertising spot airing on TV, social, and digital channels in these states above to drive more inventory to our dealers:
Also, hear from CarOffer Founder and CEO, Bruce Thompson, and CarGurus VP of Product Management, Andrew Grochal, on how this innovative technology is disrupting the traditional wholesale auction model and helping dealers overcome today’s inventory challenges with a more time-efficient sourcing process for buyers. Stream their Navigate session, now available on-demand, and sign up for CarOffer today!
Area Boost updates
We have made several recent enhancements to our Area Boost product in the last few months, including:
- New SRP callouts: All Area Boost listings now have a ‘Home Delivery’ badge on the SRP tile, which will increase shopper discoverability of these listings.
- SRP promotional tile added: We launched a new promotional tile on SRPs that takes shoppers to a filtered SRP that shows listings from our Area Boost dealers that are available for delivery. This will improve the customer experience with increased transparency around shopping options, including deliverable vehicles.
- Coming soon – CRM lead source change: Currently your Area Boost leads have the same lead source in your CRM as your regular CarGurus leads with a note to differentiate them. In early November, we will change the lead source to ‘CarGurus Delivery’. This change will help you easily identify new Area Boost leads, route leads more efficiently, and report on the ROI of your package with CarGurus.
- New, smaller Area Boost radius: Now dealers can advertise their vehicles 200-miles outside their local market and increase their VDP views by 20%.
Contactless services update
Based on shopper behavior, CarGurus is continuing to make our site easier to navigate and create space for the most relevant content. Two small design changes have been made to the SRP shopping filters to help improve the shopper experience:
- Contactless services, including “home delivery” can now be filtered via “Choose how to shop” filter.
- Contactless services, including “Social distancing dealership appointments”, “Virtual appointments”, “Free test drive at home” and “Contactless purchase”, are no longer listed as part of the “Contactless services” filter onsite.
New partnership with SpinCar
In case you missed it, shoppers can now interact with your VDPs through a more immersive and engaging experience with SpinCar 360 Walkarounds. Check out our previous blog post for more information. Eligible dealers must have CarGurus Featured, Featured Priority, Area Boost, Convert, or a SpinCar subscription. Make sure your Spins populate by posting at least 14 photos.
Contact your account rep to take advantage of this new feature and stay tuned for future enhancements!
Sneak peek: CarGurus Dealer app is launching soon!
We know you’re not spending all your time behind a desk – you’re out on the lot, running your dealership. That’s why we’re making it easier for you to get the information you need on the fly, with the new CarGurus Dealer mobile app.
You will have easy and convenient access to powerful functions of your CarGurus account, enabling you to:
- Easily and more conveniently access your CarGurus account: Get access to your dashboard tools in the palm of your hand while you’re on the go.
- Price with more confidence and facilitate more sales: Discover pricing insights to instantly adjust your prices using IMV Scan and the Pricing Tool, boosting your exposure on CarGurus to receive more leads.
Stay tuned to download the app at launch. We’re excited to hear your feedback!