Skip to content

What’s new at CarGurus? Quarterly product updates

Posted by Beth Burke on September 18, 2020

The CarGurus Product teams were hard at work over the summer, continuing to build new features and product enhancements that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

Sneak peek: New Dealer Dashboard


A new, refreshed navigation is coming to your Dealer Dashboard in October! This update will save you time and help you easily access key dashboard functions, such as your package performance and leads, as well as market and inventory insights. Check out the video for a sneak peek of the new layout. 
As part of this change, the Craigslist Assistant will no longer be available in the Dealer Dashboard.

Area Boost 1000 mile radius available now

Start reaching more shoppers today with CarGurus Area Boost. Meet shopper demand – 61% of shoppers say they’re interested in buying online – and show your deliverable inventory to shoppers from 300 miles, 500 miles, (new!) 1000 miles, or across the country. 

Improved Market Analysis launched


Use the newly relaunched Market Analysis insights and data on shopper trends to make informed inventory acquisition and marketing decisions.

New vehicle options added

We’ve added over fifteen major options, such as Parking Sensors and CarPlay, to the filters that shoppers can use to find the perfect vehicle. Edit your trim and options in the Pricing Tool of your CarGurus dashboard, and see the full list of options supported on CarGurus here.

RPM Dashboard Updates



The RPM Dealer Dashboard has been updated to make it easier for dealers to analyze overall campaign performance. Now, dealers with RPM will see an overview of key performance metrics, including the traffic that is being sent to their website and details on the CarGurus audience they are targeting. 

Sneak peek: IMV Scan


In late October, we’re releasing a new dealer tool called IMV Scan. Using your phone, you’ll have the ability to scan any VIN to calculate the CarGurus Instant Market Value (IMV) before uploading it to CarGurus. IMV Scan will give you insights into how a vehicle will be rated on CarGurus, empowering you to price confidently. The new tool will be available for dealers with Enhanced, Featured, and Featured Priority packages. 
Stay tuned for more details about IMV Scan and when it will be available.

“CarGurus Pre-Qualified” to be added as a lead source in your CRM

Dealers enrolled in the CarGurus Financing feature will be able to easily identify these high quality prospects in their CRMs, following an update to change the lead source to appear as “CarGurus Pre-Qualified” instead of “CarGurus”. This change will launch in the coming weeks.
Topics: area boost, CarGurus news, dealer dashboard, financing, IMV scan, marketing analysis tool, product updates, rpm