Did you know CarGurus has a blog for car shoppers? You may – it’s been around a lot longer than GuruU and has thousands of monthly readers.
In this monthly feature, we’ll share the consumer blog’s most popular posts from the previous month. Understanding what our users are reading can help you market more effectively to your customers.
So which posts did CarGurus shoppers find most appealing in January?
|Industry news||Jerry Seinfeld Sends $10 Million Worth of Porsches to the Auction Block|
|Shopping tips||Five Tips for Test-Driving a New-to-You Car|
|Industry news||How to Enjoy a New England Winter Weekend Without Snow|
|Personal story||What Car Made You Fall in Love With Cars?|
|Car reviews||10 Cars We’d Happily Let Do the Driving|
As you can see, the most popular posts related to 1) automotive news and 2) shopping tips.
Surprised to hear this?
It so happens that both auto enthusiasts and ordinary auto shoppers read the CarGurus consumer blog. This is part of a broader trend in auto shopping: Car and Driver recently revealed that car-shopping sites like CarGurus are the No. 2 source of shopping info for both enthusiasts and non-enthusiasts. (The No. 1 info source for enthusiasts is car magazines, while for non-enthusiasts it’s a tie between Consumer Reports and dealerships.)
You can take these factors into account in your own customer outreach.
First, consider that your customer base is made up of both enthusiasts and non-enthusiasts.
Second, think about what kinds of marketing tactics will appeal to each type of shopper. Your enthusiast customers may be interested in new-car or auction news, while non-enthusiasts are probably seeking price data and unbiased vehicle information.
Third, look into how you can appeal to different segments of your customer base. Sharing vehicle specials is a good tactic for connecting with a general audience. Notifying shoppers of new vehicles in your inventory will attract enthusiasts.
And if you need more ideas, visit our consumer blog – we add new content multiple times a week.