One of the most recent trends that have come to light due to Covid is consumers’ increasing preference for online financing. More than half (52%) of shoppers now would prefer to handle this process online, compared to just over a third (36%) before the pandemic.* It’s become a crucial part of the buying journey, helping shoppers save time and feel more financially prepared. In fact, Pre-Qualified Leads on CarGurus increased 78% from January 2020 to September 2020.**
At CarGurus, we understand that online financing isn’t important only to shoppers—financing is a crucial profit center for you, our dealer partners. That’s why we continue to make enhancements, including the addition of deal summaries and Westlake Financial Prime loans, to our Pre-Qualified Leads offering. The result is improved overall lead quality and in-store efficiency for your dealership, while still giving you control and flexibility over your critical financing operations.
In the 10-minute video above, we’ll explain why it’s so important to offer online financing options and how to capitalize on CarGurus Pre-Qualified Leads. Watch to learn:
- About changing consumer preferences and the current shopper landscape (Starts at 0:21)
- What steps CarGurus shoppers take to become Pre-Qualified Leads (Starts at 3:58)
- Best practices for effectively connecting with and closing Pre-Qualified Leads (Starts at 5:42)
- What this means for 2021 and beyond (Starts at 8:24)