WardsAuto reports on Millennial car shoppers

Posted by CarGurus Admin on November 27, 2019

Millennials aren’t “just kids” anymore. They have true buying power and are quickly becoming a large percentage of the total car-buyer audience. Millennials are expected to represent 40% of all new-vehicle purchases next year. Ali Chapman, customer insights analyst at CarGurus, recently spoke with WardsAuto about the latest data on Millennial car buyers from our 2019 Buyer Insights Report.

Read the full article on WardsAuto: A Generation That Allegedly Hated Vehicles Now Buys Them Aplenty

Topics: auto industry news, CarGurus data