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Topic: walkarounds

CarGurus partners with SpinCar to offer interactive 360° views on VDPs

Posted by Meg Bernazzani on August 11, 2021

With more shoppers vetting and narrowing their consideration sets of dealers online before ever stepping on a lot, it’s so important that you catch their attention early on in the process. That’s why we’re thrilled to partner with SpinCar to provide CarGurus dealers with interactive 360° WalkArounds on their VDPs!

SpinCar is a digital engagement platform that helps build trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Ultimately, they help level the playing field, allowing the retail dealership to compete with digital disruptors of all sizes. Their proprietary technology uses static images from CarGurus listings to automatically stitch the vehicle photos together, creating a unique 360° experience on CarGurus VDPs. Because shoppers are able to interact with the 360° view, you’re able to deliver an immersive and more engaging shopper experience.

This free feature will be automatically available as part of CarGurus Featured, Featured Priority, Area Boost, and Convert packages beginning in August 2021. Additionally, CarGurus customers with an active SpinCar subscription will benefit from auto-syncing to CarGurus VDPs.

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Topics: CarGurus news, SpinCar, walkarounds