Topic: truck owners

Pickup truck owners feeling the pinch of rising prices, CarGurus survey finds

Posted by Meg Bernazzani on March 29, 2019

Last month, CarGurus checked in with current and former pickup truck owners for the second year in a row to see if their attitudes toward the category, its brands, and their vehicles have changed. Overall, the survey uncovered that brand loyalty among pickup truck owners is beginning to decrease compared to one year ago. This becomes especially true when truck owners are asked about their brand loyalty in conjunction with increased prices. The survey results were as follows:

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Topics: CarGurus data, pickup trucks, trends, truck owners