Topic: tracking

Apple tracking changes, CarGurus RPM, and you

Posted by Jeremy Sacco on March 30, 2021

As part of the constantly-evolving balance between advertising and user privacy, Apple recently announced some changes to their data privacy policies that will go into effect in iOS 14. While the changes will limit some tactics that marketers use today, we believe the overall impact will be manageable, and customers using CarGurus’ RPM platform will still be able to effectively reach a wide range of low-funnel buyers.

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Topics: digital marketing, rpm, tracking