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Topic: top rated dealer

Top Rated Dealer 2021: building trust and transparency through shopper reviews

Posted by Meg Bernazzani on April 13, 2021

It’s no secret that today’s shoppers use the internet to inform their purchases. With so many resources available, digital makes it easy to research makes and models and compare prices. But it’s not just about price: almost two-thirds (61%) of shoppers won’t contact a dealer before checking their reviews, according to a CarGurus consumer poll. That’s because reviews help validate the dealership experience and build a shopper’s trust with a dealer before ever setting foot on the lot.

Not only do reviews give shoppers the transparency they crave, helping them choose one dealership over another, but they also benefit you, the dealer. CarGurus dealers with a 5-star average rating receive over 2x more connections per vehicle than dealers with a 1-star average rating. Plus, a stellar reputation will help you earn the prestigious CarGurus Top Rated Dealer Award, which helps you bolster a cycle of trust and transparency between your dealership, existing customers, and in-market car shoppers.

Luckily, there’s a lot you can do to grow your reputation online. Here are some simple tips for managing your reputation and building trust in your dealership.

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Topics: reputation management, reviews, top rated dealer, transparency, trust

6 Ways to promote your Top Rated Dealer Award and bring in new customers

Posted by Meg Bernazzani on March 24, 2021

Congratulations to our Top Rated Dealers who are part of an exclusive group of CarGurus dealers with an average dealer rating of 4.5 stars or higher. Your award is the result of your commitment to customer satisfaction and the consistently great reviews you’ve received from the people who matter most: your customers.

You’ve put in the hard work to earn the award, now it’s time to put the award to work for your dealership. Here are our top tips for showcasing your achievement using the assets available to all winners on a premium listings package:

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Topics: reviews, top rated dealer

Announcing the 2021 Top Rated Dealer Awards

Posted by Meg Bernazzani on March 16, 2021

It’s that time of year again! Congratulations to all the dealers recognized as winners of the 7th annual CarGurus Top Rated Dealer Awards. This prestigious award celebrates an exclusive group of dealerships with the highest average ratings from CarGurus shoppers. Each dealer in this group had an average dealer rating of 4.5 stars or higher and at least five verified customer reviews in the last year, signifying their commitment to exceptional customer service.

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Topics: CarGurus news, top rated dealer

How to leverage your Top Rated Dealer status all year long

Posted by Sarah Pekala on April 1, 2020

The value of being named a CarGurus Top Rated Dealer doesn’t have to end once you hang your plaque on the wall. Promoting your Top Rated Dealer status throughout your marketing activities tells shoppers that you’re committed to exceptional customer service and satisfaction. It’s a differentiator that will help you stand out against the competition down the street. Here are a handful of ways you can leverage your CarGurus Top Rated Dealer award throughout the year:

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Topics: CarGurus news, digital marketing, top rated dealer

3 ways to build trust through shopper reviews: Top Rated Dealer 2020

Posted by Sarah Pekala on March 17, 2020

Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, car shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report that they were uncertain or changed their mind about the dealership they bought their vehicle from.

The decision to choose one dealership over another is influenced by several factors—one of the most important being transparency. Dealer reviews provide the transparency shoppers need to make informed an informed decision about where to buy. Transparent dealers are trusted dealers—they’re our Top Rated Dealers. Here are three quick ways to manage your reputation and build trust in your dealership:

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Topics: CarGurus news, reputation management, top rated dealer

Announcing the 2020 Top Rated Dealer awards

Posted by Sarah Pekala on March 4, 2020

Today’s the day! Congratulations to all the dealers recognized as winners of the 6th annual CarGurus Top Rated Dealer Awards. Based on real car shoppers’ reviews across the country, this award celebrates an exclusive group of car dealers for their exceptional service and commitment to customer satisfaction. Each dealer in this group had an average dealer rating of 4.5 stars or higher in 2019.

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Topics: CarGurus news, top rated dealer