Topic: tips and tricks
Car auctions are an essential way to increase and improve used inventory—and they are the bread and butter for many dealers. Because they can be fast-paced, high-intensity settings though, knowing which vehicles you are going to bid on and how much you are willing to pay before you get to the car auction is crucial.
Within your CarGurus dashboard are a number of tools to help you prepare so you can find the perfect cars to buy at the auction for your lot. In this post, we are going to look at how you can use those tools—and the data they provide—to set yourself up for success.
Consider the following questions before and during an auction and use CarGurus tools to stock the right cars and set up your lot for a quicker turn rate.
Some absolutely amazing, creative, and engaging emails come from dealerships, but sometimes it’s purely by chance or curiosity that recipients open the messages. It’s often overlooked, but the subject line is the single most important piece of your email messages. People are bombarded with countless emails and most times, the only thing standing between your email and the “delete” button is the subject line.
According to a HubSpot study, automotive industry emails have an open rate of only 35%. Despite being slightly higher than open rates across all industries, which average 32%, it still means that 65% of your emails are never opened.
Dealers need to understand how to use SEO effectively to drive sales
Most car dealers are probably aware of the Google research that shows almost 80% of the touchpoints on the consumer purchase journey happen online. Given how critical digital sources are to that journey, auto dealers need to ensure they are leveraging all the tools available to them to establish a strong online presence that contributes to their bottom line.
One of the most effective ways to drive online lead generation is through the use of Search Engine Optimization (SEO).
You know your job better than anyone, and you know that CarGurus will help you sell more vehicles. There’s only one thing standing in your way: you need your boss’ approval.
Don’t let that conversation intimidate you. Carve out some time to present CarGurus face-to-face, and explain why it’s worth it for your dealership.
As you may have heard, sales growth in the new-car market is slowing. There’s a general consensus in the industry that new-car sales will plateau this year or next.
A number of factors are to blame.
First, the recession severely depressed the auto market. Sales surged in the last few years as consumers began buying again, but now things are returning to normalcy.
Second, people are keeping their cars longer – a side effect of improved build quality.
And while today’s drivers continue to replace their cars, fewer young people are getting their licenses. Plus, the Millennial generation is burdened with billions of dollars of student loan debt. Millennials are delaying big purchases like homes and cars as a result.
As the new car market softens, how can you take advantage and even grow your sales in a challenging market environment?
Cabo San Lucas is a sport fishing haven located at the southern tip of the Baja Peninsula. When I visited Los Cabos for a wedding this winter, I made sure to take part in a fishing expedition.
As we headed out early that morning, I sat with El Capitan and watched the crew busily prepare our fishing lines. It may have been cold and snowy back home in Boston, but it was warm and sunny on the Pacific. Work should have been the last thing on my mind – yet the more I watched the crew prepare, the more I thought about the similarities between sport fishing and retail automotive strategies. Auto shoppers aren’t fish, of course, but some parallels do exist.