Topic: social media
Posted by Meg Bernazzani on September 9, 2021
In today’s digital era, it’s no longer enough to hope that a shiny new vehicle on your lot will catch a passing shopper’s eye, prompting them to come in for a test drive and to make a deal. Instead, most car buyers have spent hours scouring the web for information about the vehicle they want, possible deals, and more before ever stepping foot at your dealership.
While the vast majority pore over auto shopping sites – 94% of car buyers online use auto shopping sites like CarGurus before buying – to get their questions answered, that’s not the only way shoppers get their information. Prospective shoppers also use (and get distracted by!) social media while researching their next vehicle purchase.
To get a pulse on the role of social media in the shopping journey, we analyzed the data from our soon-to-be-released Buyer Insight Report. Here are three takeaways and what they mean for your dealership.