Skip to content

Topic: shopper insights

Just launched! CarGurus 2021 Buyer Insight Report

Posted by Beth Burke on October 19, 2021

It goes without saying that the automotive market has changed significantly over the past 12-24 months. For the fourth year in a row, CarGurus analyzed the path to purchase of more than 3,000 car buyers to offer an in-depth look at how today’s consumer journey is more complex than ever before.

Read more
Topics: car buyers, CarGurus data, shopper insights

3 Key insights you need to know about Gen Z car buyers

Posted by Meg Bernazzani on October 4, 2021

In a recent blog post, we discussed the increasing importance of social media throughout today’s car shopping journey. Social media is a powerful tool that nearly all (95%) car shoppers use while researching and shopping for a vehicle – and it’s a channel that Gen Z car buyers are particularly inclined to turn to for help.

Here, we dive into what makes Gen Z car buyers unique and the influence of social media throughout their shopping journey.

Read more
Topics: CarGurus data, Gen Z, shopper insights, social media