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Topic: shopper behavior

Reliability is a top factor for shoppers deciding what vehicle to purchase

Posted by Meg Bernazzani on May 17, 2021

From budget to reliability to look and feel and more, a lot of decisions go into buying a car for today’s consumers. To get a pulse on what matters most to them, we surveyed a combination of new and used shoppers—over 500 in total—and analyzed the data in the recent CarGurus Reliability Survey.

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Topics: car shoppers, CarGurus data, shopper behavior